Monthly Archives: January 2019

Implications of dual coding for information design

As part of a project I am collaborating on, I recently learned about dual coding theory which was introduced by Allan Paivio in the 1970s. In short, dual coding is a cognitive psychology theory that argues that the use of visuals and

Implications of dual coding for information design

As part of a project I am collaborating on, I recently learned about dual coding theory which was introduced by Allan Paivio in the 1970s. In short, dual coding is a cognitive psychology theory that argues that the use of visuals and